Azimuth evolved from HashiCorp Sans, the custom typeface we developed for HashiCorp.
For the broad needs of a typeface with display and brand purposes, we borrowed from historical neogrotesques, using their rhythm and proportion for a more robust typographic expression. We balanced out the digital with the human by introducing looser, less robotic forms. For example, the terminals of curved strokes forego rigidity, as seen on G, a, and e. The angles are more natural, driven by the curvature rather than an underlying grid. The binocular g brings the type closer to calligraphic history, and the capital R’s bendy leg is simply having more fun.
